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To New Beginnings

“Behold, I will do a new thing. It springs out now. Don’t you know it? I will even make a way in the wilderness, and rivers in the desert.” - Isaiah 43:19

Why does this verse mean so much to us that we have placed it in our name? Putting the personal stories and experiences aside, to us, Isaiah 43:19 speaks of new beginnings. Not just any ordinary beginning, but a supernatural and miraculous beginning that only God can create.

Picture being trapped in a wasteland, where almost everything looks the same and you can’t find the way out of this place, God will pave a way. Imagine your love life/financial situation/career as a dry and barren land, where it seems physically impossible for anything fruitful to ever grow out of it - in it a river will spring forth and blessings will flow like a stream.

To us, Isaiah 43:19 speaks of beginnings that are found when you’re lost - in the wilderness, He makes a way. Beginnings that are paved right through the centre of your barren situation with flowing rivers in a dry and barren place.

When your life seems bleak and your problems seem too big, remember that your God can make a river flow in it. When you feel lost and without direction, your God can pave a way out of it. 

If you’re ready to get personal, carry on reading.

This our founder’s personal journey with Isaiah 43:19:

There were many times I thought that Isaiah 43:19 referred to a clean slate. I held on to this verse in hopes that God would completely erase my dark memories and take away all the pain. I can’t count the number of times I’ve posted the caption “clean slate” with a selfie on my Instagram page. I prayed that He will help me forget the panic attacks, erase the many mistakes I made, the nightmares, the alcohol addiction, the abandonment from a parent, the sting of a loved one’s death, that one toxic ex-boyfriend and all of the things that caused me unending pain. Give me a clean slate, give me the new beginning that you promised in Isaiah 43:19, let me wake up tomorrow, a new person, a better person, with a new life, ready for a new thing.

Yet the flashbacks of my past mistakes still haunted me some days, I tried to take my own life for the third time at a young age (see the entry that I wrote in my journal moments before my suicide attempt below) - I thought that if God is not going to take away my pain then by my own hands will I take it away.
Image from @4319.CO Instagram Page: Last Suicidal Entry

I did not understand why it didn't go away even though I prayed, I thought that in time, these dark memories of my past will eventually fade. It took me a while after my last attempt at suicide to finally understand that no - Isaiah 43:19 never spoke of your past being completely erased. But it does promise you that you will grow out of it (your bad habits/your dark past), it does say that you will find flowing rivers of water in a situation that you think is dead. It does say that your Heavenly Father will pave a way for you when you feel like you are lost and without direction in the wilderness. No matter what you are going through - a painful breakup or a financial lack, keep in mind that our Heavenly Father can and will make a way.

Behold, He will do a new thing, and it is already happening for you today.


  • The 4319 Team

    Dear Caleb Cheak, thank you so much! Keep watching this space to see how 4319.CO develops! We will be sharing more insights on each one of our designs on this space and we think that you may enjoy it! In the meantime, stay blessed & be loved!

    Dear Jacqueline, it is our pleasure to share our journey and a big thank you for your encouragement! We are glad that you like our products and understand how you must be feeling at this time. It is both exciting and scary at the same time to be leaving a stable job to embark on your own passion – but we are confident that God is with you and that everything you touch will definitely prosper!
    Do drop us an email at or direct message on any of our social media platforms with more information of your new business so that we may try our best to show your business some love & support, even if it’s just by sharing or following your page!

    Let’s #SupportLocal and #SupportEachOther!
    Stay blessed & be loved!

  • Caleb Cheak

    Amen! Beautiful story and looking forward to seeing how this develops.

  • Jacqueline

    Hi and thanks for sharing – 4319!! Wow I just got drawn to that verse .. God is using you to do mighty works! Your products are beautiful. I could wish you many things but I wish you Jesus! I quit my full time job after more than 35 years and just started my own company at the start of Covid and all.. haven’t sold a thing yet but I hold on to His promise in Jeremiah 29:11. He is a promise keeper. All the best!

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